It’s a bold statement… very bold… but nevertheless I’m gonna go there… Cue is arguably, quote end quote… ‘the go-to brand when it comes to racewear.’ Aagh man, she went there!
The little Aussie powerhouse, known for their crisp lines and structured silhouettes, has slowly but surely been making their mark on regional Fashions on the Field (FOTF) stages for many years now. Their signature, identifiable full skirt, pocketed, belted dress has taken on many forms, fabrics and fastenings over the seasons, but has always remained true to one thing – a flattering fit, that so many women praise Cue for.
With a decent sized consignment in Bendigo’s Myer store, Cue has always had a fabulous representation at the Bendigo Cup FOTF. That representation has been heightened over the last few years with the addition of Cue’s Regional Manager for Victoria/Tasmania – Josie DaRuos, on the judging panel. On Wednesday 29 October, Josie will once again join the panel along with The Block’s Max and Karsten, Jill Cantwell from salon ‘Jools for Jim’ and milliner Rebecca Share.
With many doting FOTF entrants putting the finishing touches to their outfits, I had a chat to Josie to find out what it is exactly she is looking for in a winner at this year’s 2014 Jayco Bendigo Cup.
Tell us about yourself and your role with Cue?
I have been with Cue for 16 years. I have been in Melbourne now for the past 10 years as the Victorian/Tasmanian Regional Manager. I love working for Cue as it is proudly Australian owned by the family that started it all, with new designs arriving each week!
How long have you been involved with Myer Fashions on the Field?
I have been proudly involved with Myer Fashions on the Fields for over 5 years.
I’m guessing you’re a city girl. What do you think about spring racing in the country?
Yes I am a city girl. I love attending and being part of country racing. There is so much excitement and passion in these events, and the fashion is always new and exciting.
What are some of the key things you’re looking out for when judging FOTF?
I definitely look for outfits that are in proportion to body shape. I also look for creative elements – the clash of prints, statement pieces and luxe fabrications. Most importantly… have fun and be confident in what you are wearing and also walking in… shoes are important! Don’t forget the finer details – fashion is fun so be creative!
I’m sure there must be times when you’re judging when you see a look you personally LOVE, but it may not be FOTF winning material. How do you separate the two, and come to a decision you are comfortable with?
It’s hard, racing events have specific codes, so that is always at the forefront when judging. If I spot a look I love, I will always comment on the outfit after the event. Last year we did some special “shout outs” prior to announcing the winners.
What are you looking forward to seeing and experiencing at the 2014 Jayco Bendigo Cup and FOTF this year?
There are so many styles this season from playful pleated dresses, to fabulous dresses in so many colours and prints. I can’t wait to see new season trends and styles come in to play at this exciting time of year, after all, is it really just about the horses?